Red Rock Management Sees 37% Faster Collections After Adopting Axela Easy Collect

Red Rock Property Management runs a lean operation: 36 employees managing 290+ communities and over 32,000 doors across the Carolinas. With that ratio, anything that eats staff time is a problem. Collections, handled the traditional way through attorneys, was eating a lot of it.

Before Axela, the average collection cycle stretched past a year. Upfront legal fees were steep enough that some associations simply stopped trying to collect. Staff burned hours on manual follow-up. Boards had no visibility. And delinquencies just sat there.

After implementing Axela Easy Collect, Red Rock cut their average collection cycle from 365 days to 224, a 37% improvement. Manual processing dropped by 80%. In under two years, they recovered $571,000 across 351 closed accounts. Today, over half their portfolio has signed on, and Easy Collect is part of their pitch to every new client.

“Axela Easy Collect makes it extremely easy for my staff…and collects at a much faster rate.”
— Meg Thompson, COO, Red Rock Management

Download the full case study to see how Red Rock scaled collections without scaling workload.